PARTNER - STARBUCKS

Over 20 years ago, we began a partnership with a brand that we'll always hold close to our hearts - Starbucks Coffee

At the beginning of the coffee culture boom, Starbucks wanted to achieve just two things: increase brand awareness across the UK and increase sales of their product range.

The insight

This new coffee brand was entering the UK market place. It needed to increase awareness and increase sales.

The experiences

• We designed and implemented several mobile brand experience campaigns.
• We turned two unsuspecting ice-cream vans into branded Starbucks vans to tour the country.
• We communicated key brand messages and Starbucks USPs through effectively bringing to life the US toolkit for the UK market.
• We supported in the opening of over 500 stores in the UK and Ireland, providing experiences and BrandWarriors.

During our fourteen-year-long relationship with Starbucks, we:

• Completed over 30 major roadshows;
• Achieved 25% redemption on Frappuccino vouchers distributed nationwide;
• Established dedicated ‘Coffee Masters’ BrandWarriors across the UK (all of whom have undertaken in-depth training);
• Provided in-house trainers to train the teams for Starbucks.