PARTNER - GLOBAL

We've represented Global Radio & Global Outdoor on Capital & Heart brands, as well as provided yearly support for their Jingle Bell Ball.

Deployed across the UK for all regional team activations, we've now built up a database of ‘Global Warriors’, who've undertaken training and thorough briefing, and who - most importantly - share the values of the brand. 

The insight

In 2019, Global Radio announced it would lose all its locally hosted radio shows across Capital, Smooth & Heart FM, replacing them with three main national programmes - all hosted from Global’s London HQ. It also launched its Global Player, an app allowing fans to listen to all Global stations from the luxury of their personal devices.

To maintain brand love, and to drive awareness of the new app, a large multi-media channel push took place across 2019, continuing through 2020/21.

The experiences

The experiential push for Heart and Capital saw an experiential roadshow activated by Brand Warriors across the UK, in the form of staffed interactive stands featuring games and the chance to win cash prizes. Indoor and outdoor locations visited have included shopping centres, racecourses, Race 4 Life events and festivals. 

Capital campaign

KPIs & Objectives:

• Create a live event that engages with, entertains and delights client's audience.
• Drive downloads of the Global Player app. 
• Showcase Capital’s authentic brand. 

Results & Highlights:

• UK Tour of 28 locations over 7 months  
• 4,823 Capital’s Cash Quiz participants 
• 4,683 Global Player downloads