SAVANNA DRY

We developed a 5-month campaign that saw Savanna Dry sampled across multiple on-trade outlets in London, the development of a UK social media presence, and sponsorship, as well as sampling at 14 Holi One festivals, 1 London comedy festival and a full brand experience stand at 2 major festivals in the UK.

EXPERIENCE

Work With Us

Tribe were asked to introduce a successful South African brand with worldwide prominence to a UK market audience with low level of brand awareness.

Driving Savanna’s heritage, unique serve and affiliation with ‘dry’ humour were required pillars of all campaign communications.

BRIEF

REACTION

Activated sponsorship and brand immersion stand at 17 festivals which helped us achieve over 47,000 (100% vs. target) sales units of Savanna Dry (can & bottle)

During all activity, we were able to gain category exclusivity and a reach of over 130,000.

By integrating social media into our campaign, we were able to see a 2000% increase in followers.

Thank you for considering Brand Warrior for your next role.We are continuously seeking highly skilled professionals to join our team.

Please apply on our bespoke portal, and our consultants will reach out to discuss potential options.If you prefer, you can also browse our live vacancies and apply directly to a specific position of interest.