PARTNER - AMAZON

Our BrandWarriors have represented Amazon for over 5 years to date, delivering in all of the experiential campaigns and staffing solutions over this period.

Our main areas of work are across Treasure Truck, Amazon Fresh, Amazon Music, Amazon Stores, and Amazon Video, with the majority of activity on Amazon Treasure Truck.

The insights

Treasure Truck was the events and marketing arm to Amazon, providing an online service where subscribers of Amazon could discover and purchase hand-picked product offers, attend free events, and more. They would find trending, exclusive, or highly discounted products and share the details with subscribers by text.
 

We conceptualised, designed and built a versatile event stand and kit for use across multiple live activations (indoor and outdoor) for Amazon Treasure Truck in partnership with brands.

This modular, dynamic structure could be used by a variety of brands, splitting into different sections with different elements and experiential touch points being used, depending on brand requirements. While TT-branded elements stayed the same for each activation (sticker tape, logos and screen content), brand-able assets changed and adapted depending on briefs. This ensured a consistency for visitors but flexibility for brands.

The experiences

• An adrenaline-fueled stand in Westfield London to celebrate the launch of the new LEGO® City Stuntz range.

• #NeverSettle swing and living wall at Westfield Stratford & Manchester Arndale created the perfect backdrop for a selfie to share online and print-out. 

• Spin To Win Wheel - winning exclusive OnePlus merchandise and limited edition prizes. 

• Westfield London, Manchester Arndale and Birmingham Bullring - demonstrations of the NEW Oculus Quest 2 to promote the full Oculus range for purchase, with hands-on interaction. 

• Amazon 4 Star store at Westfield London - purchasing brand new Oculus Quest 2 at an exclusive price, receiving it immediately. 

• Halloween weekend 2021, in Ely's Yard in Shoreditch, London, our B-movie inspired pop-up bar opened for service. Visitors could literally ‘Scream for a Sample’ to try Moet Hennessy ‘s whisky brand, Ardbeg, complete with scary B-Movie GIF at our surprise photo station. 

• Leaps & Bounds Wine pop up in Westfield London - sampling and competition entry for a year's supply of wine and whisky.